TRUVIA: Social media Creative
Tasked with creating cohesive, brand-forward monthly content for Truvia’s Facebook, Instagram, Twitter and Pinterest social media accounts, an all-encompassing style guide was developed. Based firmly off the "Pick Nature’s Sweetness" campaign, guidelines encourage a playful mix of natural elements and environments with bold messaging and dynamic, colorful compositions. Utilizing the guidelines and knowledge in social media best practices, I led content creation through all stages of the creative process for two consecutive years including concepting, mock-up development, and art direction of imagery and videography. Afterwards, I supervised a junior designer during a transitional period between accounts to ensure content cohesion and quality were maintained. And yes, that is my hand that you see in many of the posts.
Roles: lead designer and art director, concepting, content creation, branding + identity, color theory, composition + layout, hand model
Deliverables: two years of social media posts + sponsored ads, Facebook canvas ads, comprehensive set of brand guidelines