Red Baron Pizza: Blogger event
In an event with dozens of brands pitching their business to bloggers/social influencers and only a few minutes to grab attention, Red Baron wanted something that prospective partners could walk away with that summarized their story. To stand out against other brands and memorably connect with influencers, a handout was developed using origami knowledge to resemble a slice of pizza both in shape and size. The handout offered surprises with each fold detailing new information and securely holding two business cards, a triangle leaflet, and coupon for a free pizza. Utilizing the unique triangle shape, typography and color, messaging was arranged strategically amongst the printed pieces to establish a clear hierarchy of information.
Roles: graphic designer, composition + layout, print production, color theory, art direction, image retouching
Deliverables: triangle handout with business cards, leaflet and coupon, digital animation of handout