LOL SURPRISE TOYS:
Concept to shelf

- Creating dynamic, conceptual packaging for a multi-billion-dollar toy company.
- Brings high-level ideation regarding creative approaches to transform external packaging into an integral part of the play experience through secret reveals and reconfiguration to elongate playtime while subsequently reducing product waste.
- Leads an illustrative team to develop complex background environments by delivering clear artistic direction, referential imagery, and detailed prototypes.
- Producing a series of original patterns using illustration, icons, and 3D-effects.
- Stays current on the toy and design industries to generate competitive work.

Roles: graphic design, branding + identity, logo design, composition + layout, typography, imagery

Deliverables: social media posts for a collection of AXS TV network shows